L’Oréal Paris reiterates its commitment to the Stand Up Project against harassment in public places

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April 16 – 23 | International Week Against Harassment in Public Places

L’Oréal Paris reiterates its commitment to the Stand Up Project against harassment in public places

14 April 2023

  • The International Week Against Harassment in Public Places will be observed from 16 to 23 April.

  • The Stand Up – Against Harassment in Public Places approach was developed by L’Oréal Paris in collaboration with the international NGO Right to Be

  • ?The digital campaign will be launched during the International Week Against Harassment in Public Places through profiles of recognized influencers.

to identify 13th International Week Against Harassment in Public Placesof April 16 to 23, L’Oréal Paris The positive impact of the program continues to be highlighted Stand Up – Against Harassment in Public PlacesA partnership launched in March 2020 L’Oreal Paris Air ONG Right to B (formerly Holback!) This global initiative has trained more than 1.5 million people on how to safely deal with harassment in public places, Method of 5D. The goal is achieved 2 million of trained people by the end of 2023.

Harassment in public places is no joke

the time International Week Against Harassment in Public Places, L’Oréal Paris will activate a digital campaign in Portugal with the motto “Harassment in public places is no joke“. It will involve a total of 5 profiles of digital influencers, viz Mel Jordao, Ines Mocho, Clara Nao, Yolanda Tati and Catarina Rocinha which will raise awareness of harassment situations in public places and communicate programs and training Stand Up – Against Harassment in Public Places.

A social impact study revealed positive effects on the daily lives of people who took Stand Up – Against Harassment in Public Places training.

This information is known in the social impact survey Stand Up – Against Harassment in Public Places It has empowered the trainees, giving them the right tools to walk the streets with confidence. Participants say they are now able to identify harassment in public spaces and feel better prepared to intervene than the general public. The main conclusions are as follows:

  • 97% of training participants felt more able to intervene when they saw harassment in public places than before the training.
  • More than 9 out of 10 respondents are confident that they would take at least one step to address harassment in a public place if they witnessed it (compared to 67% of the general population).
  • After the training, participants who were personally harassed in public places felt less vulnerable (19%), scared (20%), uncomfortable (46%) and anxious (25%) than before the training.

“I believe all women have the right to feel worthy, and yet 80% of women around the world experience street harassment at least once in their lives. It’s time to change. Through programs like Stand Up, we can come together. To stop unwanted behavior, take back our power. Solidarity to learn tools to take and make change in our communities.” it says Eva Longoria.

Training is provided based on its methodology of 5DA pioneering system that allows victims and witnesses to safely intervene against an attacker.

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  • distracted – Distraction is an indirect way to “stall” what is happening.
  • representative – Get the attention of someone who is close to what is happening and ask them if there is anything you can do about the situation
  • Documentary – Observe and witness, record or film the harassment and provide the video to the victim.
  • going down – Go to the person who is being harassed and show them the support they need.
  • the dialogue – Speak up and invite the bully to leave, but remember, your safety and the safety of the bully come first.

To participate in training Stand Up – Against Harassment in Public Placesvisit https://www.standup-international.com/pt/pt.

Together we can make a difference and create a safer and more respectful world for everyone.

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