The Spanish Mercadona, which opened its doors in our country in 2019, is already the sixth largest operator in Portugal, surpassing Minipreço in terms of sales. Leading this table is Continente, followed by Pingo Doce.
At the head of Minipreço is Aldi, which already has a 2.7% share of the national market, against 2.2% of the Dia group supermarket chain, which is about to leave our country.
Where is the data from? Eco, through Kantar’s analysis of the market shares of various retailers in fast-moving consumer goods – which adds that 15.5% of Portuguese have gained a 3.8% market share in Mercadona over the past two years. According to Pedro Pimentel, CEO of Centromarca, if the Spanish chain continues to conquer the national market, it could reach the fifth position in the Portuguese food retail ranking. Which is currently occupied by Auchan with a 4.5% share.
The third place belongs to Lidl, which, according to Pedro Pimentel, “conquers the space with the quality-price seal among the Portuguese.” The best places were occupied by Sonae with 26.9 percent and Jeronimo Martins with 22.4 percent.